To attract car buyers, a comprehensive auto dealer SEO campaign is needed, consisting of both on-page and off-page optimization and strategy. When done correctly this helps to position your automotive dealership at the top of Google’s search results and attract qualified leads and prospects who are in the market for a new car.

Auto dealer marketing plays such an important role in the purchase cycle, and while the actual transaction occurs at the dealership, it’s the initial search and discovery that kicks it off online. The majority of consumers always begin their search for a new car online. Therefore, marketing car dealerships online is the way to drive warm buyer leads into dealership doors that can then be converted into new car sales.